How to apply association rules in e-commerce industry ?
- What problem do I want to solve?
1. There are lots of order data in e-commerce, and for marketing colleagues they want to know what combinations of product is the customer’s favorite pattern. So association rule can solve this problem.
2. Product manager wanted to know which product is most buy together by customer, association rule can solve the problem, sometimes you can also use co-occurrence analysis to fix it.
3. Marketing specialists want to know which product categories is most fit to put together on the website.