Using analysis and modeling tools for enhance the Marketing campaign targeting conversion rate(use SMS for example)

As a SMS campaign for example,

  1. The goal of marketing specialist is to use SMS to trigger the customer’s buying behavior, but the conversion rate of sms is not pretty well though.
  2. the original way of decide which group of customer we want to sending sms is using the human conditions.but we have cost of sending each sms, we want to lower the cost of marketing and make more precisely targeting.